Was macht GOOGLE mit unserem Gehirn?

The Web around Google
Bildquelle: Wikimedia Commons; http://commons.wikimedia.org/wiki/File:WorldWideWebAroundGoogle.png; Chris73; 10.1.205

"Könnten Sie drei Tage ohne Onlinesuche auskommen?

Diese scheinbar einfache Herausforderung stand im Mittelpunkt der Studie, die wir mit einigen gewöhnlichen Nutzern der Onlinesuche durchgeführt haben. Die Idee kam uns bei Gesprächen mit digitalen Anthropologen, Verhaltenspsychologen und Produzenten digitaler Inhalte. Insbesondere die folgende Aussage von Dr. Alice Marwick brachte uns zum Nachdenken:

„Ich habe fast das Gefühl, dass die Onlinesuche genauso wichtig geworden ist wie Wasser oder Sauerstoff. Die Leute brauchen sie, sie können ohne sie nicht überleben, dennoch wird sie in den meisten Fällen für selbstverständlich gehalten oder die Leute erkennen nicht, wie wichtig sie ist, bis sie nicht mehr verfügbar ist.“

Stimmt das? Wenn ja, warum?  ..." (Quelle: thinkwithgoogle.com; 10.1.12015)

"Google might make you smarter: In a study of adults from 55-76 years old, Gary Small, a UCLA researcher, found that searching the internet actually activated more regions of the brain than reading a book did. But here’s the catch: it only did so for people who were already experienced computer users. Small attributes the disparity to extra cognitive processes that are required for web searching—you need to be able to identify relevant results and make judgements about their reliability. Those inexperienced in search strategies, however, did not show extra activity, as they were not using these tools. ...

The Web around GoogleBild: The Web around Google; Chris 73, Wikimedia Commons

... We think we’re smart even when we rely on Google: One of the researchers in the study above conducted another study, in which people were asked to answer trivia questions, with or without the help of Google, and then rate how smart they felt (cognitive self-esteem). The researchers were surprised to find that Googlers actually had higher self-esteem ratings than people who knew the answer themselves. In fact, even when the groups were brought together and told they both got the same score, the Googlers still rated themselves higher.

What does all this mean? Simply that we are starting to know less but think we know more. This may explain YouTube comments. What Wegner takes it to signify, however, is that we’ve begun to include Google as part of our cognitive tool set, even to the point where we don’t distinguish Googling something from actually knowing the answer. The good news is that this will probably be an advantage, as it means our brains are adapting to new ways of thinking that will ultimately be more useful. ..." (Quelle: idgconnect.com; 10.1.2015)

Und woher habe ich all die Links? Google natürlich, mit einem zeitlichen Suchaufwand inklusive scan-reading der Titelzeilen von ca. 3 Stunden. That's it!

Weiterführende Links (Bitte mit STRG+SHIFT+Mausklick öffnen):

Bildquelle: 
Wikimedia Commons; http://commons.wikimedia.org/wiki/File:WorldWideWebAroundGoogle.png; Chris73; 10.1.205

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